Modern Home Seller’s Guide

Empowering Your Sales Strategy: A Comprehensive Playbook for Today's Market

Dear Seller,

Staying ahead of trends and challenges is crucial in the ever-evolving landscape of real estate and home financing. The current market demands innovative solutions, from dealing with affordability concerns to navigating commission discussions and responding to lowball offers. I've crafted this playbook as both an educational resource and a tool to enhance your selling strategies, ensuring you're well-prepared to guide your clients through the complexities of today's real estate transactions.


Strategic Solutions for Modern Selling:

  1. Affordability Solutions:
  2. Understanding the importance of home affordability, my team and I are committed to creating financing solutions that appeal to a broad spectrum of buyers. By offering competitive rates and unique loan products, we aim to make homeownership more accessible, supporting your efforts to meet the needs of diverse buyers.
  1. Appraisal Gap Strategies:
  2. When a property's appraisal falls short of its listing price, our tailored appraisal gap solutions come into play. This strategy helps bridge the valuation gap, ensuring you can present and negotiate the best offers for your listings.
  1. Commission Gap Solutions:
  2. Our Commission Gap initiative ensures a smooth transactional flow in scenarios where commission expectations might not be met. We carefully structure financing to encompass all costs, preventing any financial surprises and maintaining the deal's integrity.
  1. Negotiating Lowball Offers:
  2. Encountering lowball offers is a reality in today's market, but they don't have to derail your negotiations. Our proven strategy for countering such offers helps find a middle ground that respects the buyer's position while safeguarding your financial interests, leading to a satisfactory agreement for all involved.

As your collaborative partner in the real estate journey, I'm dedicated to overcoming the challenges of this dynamic market with practical tools and strategies. This playbook reflects my commitment to excellence and my support for your success and that of your clients.

Let's transform challenges into opportunities and achieve exceptional outcomes in our real estate endeavors.

Warmest regards,

John Fortener

Reviews

" If you want a Mortgage Advisor that cares and always has time to help, John is the perfect person. John is extremely knowledgeable and always has time to help and answer questions. John has been really helpful throughout the process of getting a house and has great customer service. I highly recommend you to choose John as your Mortgage Advisor."

kalpana bhattarai

"John and his team were extremely knowledgeable and professional. John kept us in the loop during a very volatile rate environment and worked hard to get us the best deal possible. Highly recommend!"

kyrie sauve

"I immigrated last year and it was extremely overwhelmed with all of process. John was always there for me and super patient and thoughtful and flexible."